DAA and the Dublin Theatre Festival (DTF) won the award for the Best Long Term Partnership for DAA’s sponsorship of the festival, and specifically for DAA’s Dubliners@DublinAirport social media campaign in 2012. DAA has been a sponsor of the Theatre Festival since 2007, but last year created a specific campaign around its sponsorship of the event for the first time.
DAA sponsored the Corn Exchange/DTF production of Dubliners by James Joyce and devised a month-long promotion to celebrate both the show and the sponsorship. The Dubliners campaign made innovative use of social media to showcase an arts sponsorship, as Dublin Airport posted daily Dubliners audio excerpts on SoundCloud, and also used Twitter, Pinterest, and Facebook to highlight the promotion.
During the campaign, 150 free copies of Dubliners were left at the airport for passengers to pick up and those who tweeted back pictures of the book on its travels could win additional prizes such as tickets for the show.
The Business To Arts award is the third major accolade for Dublin Airport’s social media activity over the past year. Dublin Airport’s twitter account was named the world’s Best Airport Twitter Account by the Moodies last December and earlier this year, DAA won the Communications Award at the Irish Logistics and Transport Awards for its innovative use of social media.
