Passengers travelling through Dublin Airport’s T2 now have an even greater reason to check-in early as a major revamp of The Loop has just been completed.
The final element of The Loop’s upgrade is a new beauty hall, which is Ireland’s largest, featuring an unrivalled range of perfume and cosmetics products. The store will have 90 brands on offer, including 30 brands that are new to Dublin Airport such as Maison Christian Dior boutique, Byredo, Nars and hourglass.
This new state-of-the-art retail environment offers Irish and international travellers one of the finest travel retail experiences in the world.
“Our goal was to produce a world-class retail experience for our customers, and we have done that,” said Paul Neeson, Director of Retail Ireland for ARI, which is The Loop’s parent company. “We are immensely proud to unveil Ireland’s largest beauty destination, where we can empower our shoppers with choice and reward them with value. Our objective was to create an innovative, immersive brand experience for shoppers as they travel towards their destination.”
The T2 beauty hall has doubled in size as part of the revamp, which began in 2018. The project was completed in phases to allow trading to continue during the works.
The 944sq metre innovative retail space offers shoppers new brands across the key categories of fragrance, skincare, makeup and haircare, and showcases global favourites and niche brands. The sleek design of the new beauty hall was developed with the modern consumer in mind.
“ARI remains a leader in the travel industry worldwide, and we have continued to raise the standards of travel retail globally with our new offering at The Loop at T2,” according to Mr Neeson. “We look forward to adding many more exciting new brands and exclusive experiences for our customers in the very near future.”
In developing the new T2 beauty hall, embracing retail innovation, digital technology and the latest beauty trends were all essential to ensure a compelling and competitive offering for shoppers.
“We recognise that each consumer is unique and therefore, so too should be their retail experience,” Mr Neeson said. “As well as new digital try-on tools and shade-matching technology at makeup counters, to provide a bespoke experience, skincare consultations are now available at Clarins, La Mer and Clinique; an engraving service is available at Estée Lauder and M.A.C; while personalisation on fragrances is offered exclusively at Le Labo.”
Exclusive shopping experiences at the T2 Beauty Hall include Ireland’s first Maison Christian Dior boutique as well as luxury fragrance housed Le Labo and Byredo. The T2 beauty hall is also the first travel retailer globally to house haircare innovators, Living Proof and luxury beauty brand, hourglass Cosmetics.
The new T2 Beauty Hall officially opens today (October 25) and passengers can look forward to a host of exclusive beauty experiences and treats to mark the occasion, including live body painting demos by M.A.C. artists; a miniature ‘Kiss Kiss’ lipstick with the purchase of two Guerlain products (one product to be skincare) as well as an exclusive “Mon Guerlain” charm for each Guerlain customer; and a special calligraphy event hosted by Jo Malone London.
In addition, throughout the entire month of October shoppers can also avail of a Signature Lip Service by Chanel to help find the perfect Chanel shade; a free travel-size ‘Caution Mascara’ by hourglass Cosmetics with every €60 spend; and a complimentary skincare consultation from La Mer with every purchase.
The completion of the new beauty hall follows an overhaul of The Loop’s entire facilities within T2, as a new confectionary department opened recently, and a new flagship liquor store began trading last summer.
Passengers with a sweet tooth will delight at the new-look confectionery department in The Loop at T2, where a special emphasis has been put on luxury chocolates from home and abroad. The new Chocolatier Collection celebrates the finest Irish chocolatiers, including Butlers, Lír, Lily O’Briens, The Chocolate Garden and Skellig’s Chocolate, as well as Belgian maestros Guylian and Leonidas.
In addition, passengers should expect to find travel favourites such as Kinder and Toblerone, as well as Irish brands such as Mileeven Honey and The Lismore Food Company.
Buyers across the new The Loop at T2 have actively sourced brands and products that are taking steps towards sustainable production. The growing consumer demand for vegan-friendly beauty has seen the introduction of brands such as bareMinerals, Toofaced and REN, as well as vegan-friendly products by hourglass Cosmetics and Pestle & Mortar.
Sustainable practices are not just confined to the beauty hall, however. Belgian chocolatier, Leonidas sources cocoa from its own cocoa plantation, where free education and healthcare is provided to its workers and their families. Meanwhile, Guylian has spearheaded “Project Seahorse” – an initiative dedicated to preserving seahorses, their habitats and other marine life globally.
With so many new brands to try, there’s never been a better time to book your next trip and enjoy one of Ireland’s finest shopping experiences at The Loop at T2. See www.theloop.ie for further information.
